1978 Mercedes-Benz SL - 350 R107

“You’re not buying transport — you’re buying class and quality.”

The Mercedes SL R107: sporty, light, yet infused with the solid luxury that only our eastern neighbours truly understand. Introduced in 1971, the new SL became an instant sales success — something that was far from guaranteed.

At the time, it was more expensive than a Ferrari 246 GT Dino and twice the price of a Jaguar E-Type. While its value initially dropped, in recent years it has become a strong investment. As a classic, it performs brilliantly; truly excellent value for money.

At the Cool Classic Club, we love these cars because they tick so many boxes: a perfect V8, beautiful chrome, a quintessential seventies interior, plenty of space and ultra-reliable engineering. A modern driving experience wrapped in an iconic seventies design.

Our example is a German-delivered model, equipped with a powerful 3.5-liter V8 that takes you from A to B in style — and with a bit of urgency. No shame in taking the long way home. The gold metallic exterior combined with the black leather interior suits this car perfectly, especially with the soft top down. Before arriving with us, it received a major service, meaning you can drive it from the Alps straight to the Ligurian Sea without a worry.

Will you come take it for a spin?

“Success in rallies and on the boulevard.”

— Mercedes-Benz