1978 Mercedes-Benz 350 SL R107

You don’t buy transport — you buy class and quality.

The Mercedes SL R107: sporty, light, yet built with the solid luxury only our German neighbors truly understand. The new SL was introduced in 1971 and was a tremendous sales success from the very start — something that wasn’t entirely self-evident.

At the time, the car was more expensive than a Ferrari 246GT Dino and twice the price of a Jaguar E-Type. While its value dropped significantly back then, in recent years it has proven to be a very smart investment. As a classic, it performs beautifully — true value for money.

At the Cool Classic Club, we love these cars because they meet so many demands. A perfect V8 engine, beautiful chrome, a genuine 1970s interior, plenty of space, and ultra-reliable engineering. A modern driving experience while cruising in an icon of the seventies.

Our example is a German-delivered model, equipped with a powerful 3.5-liter V8 that takes you from A to B in style — and with a bit of haste. Not a bad excuse to take the long way around. The gold metallic paint combined with the black leather interior suits the car perfectly, especially with the soft top down. Before joining our collection, it received a major service, so you can drive it effortlessly from the Alps to the Ligurian Sea.

Will you come take it for a spin?

Success in rallies and on the boulevard

— Mercedes-Benz